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Advertising research : theory and practice /

by Davis, Joel J.
Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1997Description: xxiv, 695 p.: ill.; 25 cm.ISBN: 0132218135 .Subject(s): Advertising -- Research | Advertising -- Research -- United States
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Location Call number Status Date due
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Open Shelf HF5814.D38 1997 (Browse shelf) Available
Reference HF5814.D38 1997 (Browse shelf) Available
Reference HF5814.D38 1997 (Browse shelf) Available
Reference HF5814.D38 1997 (Browse shelf) Available

Includes index

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